Roberto’s Taco Shop only uses the freshest ingredients to tantalize the taste buds. It was the first walk-up and drive-thru taco shop in San Diego, and it continues to be the best. Roberto’s Taco Shop has set the standard for fresh, authentic, and inexpensive Mexican food.

A passion for good ingredients, friendly service, and a welcoming environment is what made Roberto’s a pioneer of classic Mexican food 40 years ago, and it is what keeps the famous taco shops thriving today.

Roberto’s began in 1964, as a family-operated business. It is still family run today with 65 locations throughout California and Nevada.

Roberto and his wife Dolores began by supplying tortillas to stores and restaurants. They opened their own tortilla factory in San Ysidro, California, the summer of 1964. Soon after, the couple expanded and opened a traditional taco shop in San Diego.

The commitment to quality food, service, and the use of family recipes has never been compromised. The dedication to fresh, authentic, simple food at affordable prices that started with Roberto Robledo remains, unwavering.